SEGMENTATION OF COCA COLA COMPANY
Figure 1 Segmentation Definition Segment a market, you split it up into groups that have similar characteristics . You can base a segment on one or more qualities. Splitting up an audience in this way allows for more precisely targeted marketing and personalized content . Types of Market Segmentation Four type of market …. Demographic Segmentation Behavioral Segmentation Geographic Segmentation Psycho graphic Segmentation Figure 2 Explanation… Demographic Segmentation Coca-Cola takes every customer as target and potential who is thirsty. All age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age segment. Age: The target market for the Coca-Cola is based on age. The audience of Coca-Cola is youngster or youth. Behavioral Segmentation Coca-Cola Behavioral Segmentation Marketing Loyalty Status – The Company is constantly measu...
